5 Ways The Publishing Community Promotes Good Causes and Can Simultaneously Help the Aspiring Writer

In the process of profiling literary agents who represent the kind of book I have written, (literary fiction with a commercial bent), I noticed how many agents, editors and publishing organizations promote good causes. Considering I write a good bit about volunteerism and am an aspiring novelist, there could hardly be a better combo for me.

Online Auctions: Online auctions such as Brenda Novak’s Auction for the Cure for Diabetes (held in May) offer bidding opportunities that run the gamut…from travel packages to jewelry, but what is unusual about this particular auction is the section for writers. Brenda Novak is a New York Times Bestselling author and knows a lot of people in the publishing industry. More than 120 literary agents and editors offered, pro bono, to do a range of manuscript evaluations for the cause.

For an aspiring author, it is a brilliant win-win scenario: support diabetes research and…1) get your work in front of participating, first-class literary agents, editors and other industry professionals, 2) get to the top of the slush pile, and 3) receive that precious, but so-hard-to-get feedback. This year, the auction raised over $300,000. Pretty impressive.

Another aspect of this win-win opportunity is what it says about the caliber of agent or editor. These are people who have agreed to offer their services pro bono for a cause. I’d say that’s a nice indicator of the kind of agent I’d like to have promoting my career.

Brenda Novak’s auction is an annual event, but also, there are situation-specific ones such as for the Japanese disaster. In March, (Red Cross month), a group of writers conducted the Writers for the Red Cross auction that benefitted a local Red Cross chapter as well as the Red Cross Disaster Relief Fund. In their FAQ, they mention ‘Why writers?’ I love their reason for involvement besides raising funds… “Writers share a commitment to community by bringing people together through their stories.” I really hope my work can do that someday. For this kind of auction, you’ll need to keep an eye out. Unfortunately, with all the natural disasters occurring in the world, you will likely have ample opportunity.

Also, on Ebay, literary agent, Irene Goodman, auctions critiques of partial manuscripts at the start of every month. All proceeds go directly to the Deafness Research Foundation, Hope for Vision, and Foundation Fighting Blindness. Her son, 23, has Usher Syndrome, which is a genetic condition that causes progressive loss of both vision and hearing.

Proceeds donation: This is ‘Cause marketing’, which I described in detail in my post ‘Shopping Incentives’ last November. On June 7th, (sorry, I’m late on this), F+ W Media, Inc., the parent company of Writer’s Digest, decided that 50% of all profits made on that specific day from their Writer’s Digest shop (that sells books, offers webinars and a whole slew of writing classes), would be donated to the Red Cross for relief efforts regarding the recent tornados that cut a deadly swath across our country. In early spring they did the same to raise funds for the Japanese disaster.

Sponsorship: Organizations such as Publishers Weekly, Writers Digest and RT Book Review Magazine were co-sponsors for the Brenda Novak’s Online Auction for the Cure for Diabetes.

Awareness Promotion: It was from the blog of literary agent, Kristin Nelson, that I first learned of the online auction for the cure for diabetes. (I highly recommend her blog to anyone trying to get published. Lots of good stuff there). Research for diabetes is a cause close to her heart, so she promotes awareness of it. Agents generate a lot of traffic on their sites and can really help get the word out. Additionally, writers looking for an agent can gain insight into what particular subjects might be of special interest to them. Another example is a blog post by agent, Jenny Bent, to promote awareness of Down Syndrome. She supports Reece’s Rainbow, which facilitates international adoption of children with Down Syndrome.

Individual Calls to Action: Literary agent turned author, Nathan Bransford, promotes volunteerism, in general, and expanding your horizons. He went on a volunteer trip that changed his life. (I’m not the only one who had this happen.) Here…he says it best, himself,

“…remember when I went to Peru on a volunteer vacation and it changed my life? Well! You have this opportunity too! Please visit Volunteer Journals at Travelocity, and all you have to do is enter a video for a chance to win a volunteer vacation. People, voluntourism is the greatest thing ever. Enter! Enter! Enter!!”

Voluntourism (a.k.a. volunteer vacations) is a subject that deserves a whole series of posts. And I have a great place to start. My sister-in-law just returned from one in Africa on a game reserve. That’s up next!

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4 comments on “5 Ways The Publishing Community Promotes Good Causes and Can Simultaneously Help the Aspiring Writer

  1. I love a win-win situation, especially when one of the winning teams is a great cause. What an unique and innovative way to raise funds and awareness. I am wondering how these types of efforts will grow and develop in the future…

  2. Hi Marney! And thank you to you for your donations this year. This auction is a true labor of love for Brenda (her youngest son has diabetes)…and we’re always thrilled to welcome new donors. The good news is we have new editors and agents signing up every year and each of them is incredibly supportive. Thanks for this article. :)

  3. Hi, Marney — I tried clicking on your links to the various “good cause” sites, but they don’t seem to work? My guess is you need to put “http://” at the beginning to get them to work.

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